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Thursday 19 April 2018

Posted by NHANCE Digital
No comments | 02:34
New technologies, customer behaviours and methods drive ecommerce website design year on year. But, the fundamental elements of an ecommerce site remain the same because people still buy with their eyes, as well as, experience. However, it is important that online stores invest in refining their site designs with the latest trends in order to spur sales and boost revenue. 

If you are thinking of building or redesigning your ecommerce website, here are some of the influential trends that you must consider.
 

# Guided selling

 
When shopping online, a customer has so many options to choose from that it is easy for them to feel lost and overwhelmed. This is where guided selling comes to the rescue. Guided selling is an interactive guide that assists customers in making their buying decision. These guides consist of questionnaires made up of targeted questions based on a customers’ previous buying or browsing history. Whilst the customer answers the questions, the guide provides an explanation to varied options in an attempt to educate the customer on the available possibilities. As per the customers’ answers, the guide presents him or her with the choices that best suits his or her needs.

# Innovative scrolling

 
Everybody scrolls when shopping online, making scrolling an inherent part of the entire buying experience. In 2018, ecommerce website design trends are witnessing a completely unique approach to scrolling. A lot of online stores are introducing more interaction and more options in order to present the product.

# Mobile-friendly designs

 
A bad mobile experience can make customers go to the competition. This is truer now than ever before since mobile traffic is surpassing desktop traffic. Online stores hoping to attract and retain customers will have to seriously work on improving their mobile designs. A search bar and easy navigation are two of important aspects of an outstanding mobile commerce experience.

# Product videos

 
A superb medium for passing on complicate data, bringing out emotions and recounting stories is a video. The number of videos conveyed and viewed by users on the Internet is rising with each passing day. So, it is not unexpected that ecommerce retailers are also making use of video components into their website design. By adding videos on product pages, online retailers are attempting to enrich the shopping experience. 

So, revamp your ecommerce website and watch your sales soar through the roof.

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